9Ps Strategy That Affects The Decision To Choose A Coffee Shop Service of Consumers In Muang District Pathum Thani Province

Abstract

          Research on the 9Ps strategy that affects the consumer's decision to choose fresh coffee service in Muang District, Pathum Thani Province. have a purpose to study the behavior and the importance of the 9Ps strategy that affects the consumer's decision to choose a coffee shop service in Mueang District. Pathum Thani Province this research is a study of the information that has been collected. Both government agencies and private sectors are documents, information, business newspapers, various periodicals, and academic books, theses, and related research reports. to get a conceptual framework After conceptualization, the questionnaire was used as a tool for collecting data by purposive selection method. Choosing to collect data on consumers who come to use the service and used to use fresh coffee shops in Muang District, Pathum Thani Province, amounting to 3 brands consisting of Pun Thai brand coffee business. Doi Chaang brand coffee business And the Inthanin Coffee brand coffee business and statistical data analysis, including frequency, percentage and mean standard deviation. as well as how to present information in a tabular form along with a lecture and to summarize the results of the 9Ps strategic research that affects the decision to choose fresh coffee shop service of consumers in Muang District. Pathum Thani Province That is consistent with the concept of marketing (Marketing concept) in order to make customers or consumers satisfied with the products and services of the marketer who must be brought to study consumer behavior to make the stimulus able to meet the needs and Satisfaction of the consumer itself.