Buddhist Places : Guidelines for the Development of Cultural and Intellectual Tourism to Become a Creative Economy in the Contemporary Cultural Era

Abstract

          Buddhist temples are places for the residence of monks and well-behaved novices. They serve as sites for performing good deeds and conducting various activities related to Buddhism. They are places for academic study and the dissemination of Buddhist teachings, as well as shelters for the public. They act as a spiritual center for Buddhists. Today, Buddhist temples have become historical, cultural, and intellectual tourist attractions that hold significant value for both Thai and foreign visitors. They provide a source of income and create jobs for communities and society, thereby enhancing the economy of the nation. The development of Buddhist temples into cultural and intellectual tourist destinations contributes to a creative economy in the contemporary cultural era. These temples in the heart of Bangkok are being preserved and developed in terms of historical significance, cultural traditions, religious aspects, health, and improvements in landscape and environmental conditions. They have become important landmarks that are highly popular among both Thai and foreign tourists.

          Guidelines for the development of the Buddhist sites Wat Phra Chetuphon Vimolmangklaraam Rajwaramahavihara, Wat Arun Rajwararam Worawihara, and Wat Thep Sirindhararam Worawihara to become cultural and intellectual tourism destinations in the era of contemporary culture by harnessing the existing power of Soft Power as a driving force to promote tourism, stimulate the economy, generate income, and create jobs for the community, society, and the nation. Additionally, this will help preserve, sustain, and promote the culture, traditions, way of life, and identity of being Thai. (1) Development in the historical dimension: From Buddhist sites that convey historical knowledge, this involves introducing new creative ideas that attract tourists by using AR technology to enhance the visual appeal of the Buddhist sites, along with the use of new innovations through applications to communicate with tourists. (2) Development in the religious dimension: From Buddhist sites that maintain the original forms of religious ceremonies, this involves incorporating new multimedia technology to create animated visuals that make the Buddhist sites appear lively and realistic. (3) Development in the dimension of traditions or festivals: From Buddhist sites that serve as venues for cultural activities..."