Creative Folklore Concepts for Developing Cultural Tourism in Tai Dam Ethnic Community of Ban Na Pa Nat, Chiang Khan District, Loei Province

Abstract

         This academic article aims to explore the application of creative folklore concepts in the development of cultural tourism within the Tai Dam ethnic community of Ban Na Pa Nat, Khao Kaeo Sub-district, Chiang Khan District, Loei Province. The data were collected through documentary research, field study, and focus group discussions using structured interviews with ๑๐ key informants, including knowledgeable persons, local scholars, and stakeholders in tourism. The analysis and interpretation of data were guided by the frameworks of creative folklore and the functional roles of folkloristics.

         The findings reveal that the Tai Dam community of Ban Na Pa Nat has been managing their cultural tourism since ๑๙๙๖. The community has been applying creative folklore to enhance tourism activities through four key approaches as follows. (2) Reproduction of Narratives:  legends and myths are reinterpreted to present the identity of Tai Dam through history, beliefs, traditions, rituals, and ancestral narratives of the community. (2) Creation of Intellectual Products: Local wisdom, such as cotton weaving and ritual amulets, is creatively transformed into tourism products, including souvenirs, clothing, and accessories. These products were embedded with narratives to create value and add value; so that, the new meanings are enhanced for the tourism products.  (3) Presentation of Ethnic Cuisine: Distinctive dishes like Jaeo Ot and Jup Pak are showcased to reflect the Tai Dam ancestors’ cultural adaptation to the natural environment and knowledge. ๔) Performance Arts: Traditional games (e.g., Makon Lod Buang), Seapang Performance, and Fon Kaen are staged to welcome tourists, fostering cultural immersion and interactive learning. And ๕)  Creating the tradition of "Tum Hom Phi Nong Tai" to unite the Tai Dam ethnic group and create social, cultural networks and  Community  Based Touris. The development of the mentioned cultural tourism activities demonstrates how creative folklores generate added value, create employment, increase income, and ultimately improve the quality of life about society, economy and culture for the villagers in Tai Dam community to be sustainable forever.