The Contemporary Creative Perupetuation of Phaya on Facebook Fan Pages

Abstract

          This research article aims to : (1) analyze the forms, content, and conceptual frameworks of the contemporary creative perpetuation of Phaya  on Facebook fan page, and (2) examine the contemporary creative perpetuation of Phaya on the Facebook fan page "Phaya Nuwaka." The study employed a qualitative research methodology, collecting data from documents and 353 posts of Phaya published on the Phaya Nuwaka social media page. The analysis was framed by theories of literary adaptation and contemporary literature, and the findings were presented through descriptive analysis.

             The results of the study were as follows. (1) The formats and characteristics of Phaya on the "Phaya Nuwaka" Page include Klong San, Isan verse, Klon Pet, and Rai. Most phaya employed accessible, melodious language that resonates with the lived experiences of contemporary readers. Thematically, the Phaya can be categorized into three types: Phaya Keaw, Phaya Auayphon, and Phaya Son. These verses reflect Isan ways of life and wisdom, preserving their traditional meanings and values while adapting to modern social contexts. In terms of concept of Phaya, not only inherits traditional literary forms, but Phaya also incorporates perspectives on current social, economic, and cultural issues in Isan society. (2) The analysis identifies three primary aspects of perpetuations: 1) Form, including, flexible syllable structures, Liberation from fixed stanza and verse constraints, lexical creativity, including word repetition for rhythmic emphasis and semantic reinforcement; 2) Theme, including, recontextualizing traditional imagery in modern settings, modifying classic verses to convey new meanings, parodying original texts for humorous or satirical effects, and referencing or alluding to traditional verses to align with contemporary values; and 3) Concept, including, engaging with present-day ideologies in Phaya, responding to current events through verse; and innovating in form, content, and conceptual frameworks while maintaining cultural continuity.The contemporary creative perpetuation of Phaya reflects a dynamic process of cultural preservation and innovation, as well as the local identity, which is both maintained and transformed in modern society. This process exemplifies cultural transmission that balances the retention of traditional forms with adaptive reinterpretation for contemporary relevance. As a literary artifact, Phaya demonstrates its continued vitality, evolving into a creative medium that bridges indigenous identity and the modern world.