Human Resource Management Strategies in the Digital Age Based on the Iddhipada IV of School Administrators under Kamphaeng Phet Primary Educational Service Area Office 2 -

Abstract

Abstract

         The objectives of this research were: (1) to study the current conditions of personnel administration in the digital era among school administrators; (2) to propose strategies for personnel administration in the digital era based on the Four Principles of Iddhipada for school administrators; and (3) to evaluate the proposed strategies for personnel administration in the digital era based on the Four Principles of Iddhipada for school administrators. This study employed a mixed-methods research design. In the quantitative phase, data were collected from a sample of 410 participants determined by the Krejcie and Morgan table, consisting of 110 school administrators and 300 teachers selected through proportional and random sampling techniques. The research instrument was a questionnaire with content validity ranging from 0.50 to 1.00 for all items and a reliability coefficient of 0.96. The statistics used for data analysis included frequency, percentage, mean, and standard deviation. In the qualitative phase, data were collected through focus group discussion (FGD) involving 9 key informants. The data were analyzed using content analysis.

         The research findings revealed that: (1) The opinions of administrators and teachers toward the current conditions of personnel administration in the digital era among school administrators were, overall, at a high level ( = 4.16, SD = 0.76). When considering each aspect individually, the aspect with the highest mean score was disciplinary maintenance and personnel retirement procedures (  = 4.17, SD = 0.76), followed by workforce planning and position determination, as well as performance evaluation (  = 4.16, SD = 0.76). The aspects with the lowest mean scores were recruitment and appointment, together with performance enhancement, with a mean score of ( =4.15, SD = 0.75) .(2) The proposed strategies for personnel administration in the digital era based on the Four Principles of Iddhipada for school administrators consisted of 5 major strategies and 20 sub-strategies as follows: 1) administrators systematically manage workforce planning with good governance, comprising 4 strategies; 2) administrators evaluate and improve recruitment processes to enhance future efficiency, comprising 4 strategies; 3) administrators formulate personnel development plans in accordance with the Ministry of Education’s digital policy in order to enhance personnel competencies in the digital era, comprising 4 strategies; 4) administrators inform personnel about their rights and procedures for appeals or complaints, comprising 4 strategies; and 5) administrators utilize evaluation results as fundamental information for formulating personnel policies in the digital era, comprising 4 strategies. (3) The evaluation of the strategies for personnel administration in the digital era based on the Four Principles of Iddhipada for school administrators indicated that, overall, the aspects of accuracy, appropriateness, feasibility, and usefulness were at a high level.