Development Model on Public Relations of Pua Subdistrict Municipality, Pua District, Nan Province

Abstract

This research aims to 1. Study the level of public relations of Pua Subdistrict Municipality, Pua District, Nan Province. 2) Study the relationship between the principles of the 4th method of preaching and the public relations model of Pua Subdistrict Municipality, Pua District, Nan Province. 3) Guidelines for developing the public relations model of the Subdistrict Municipality. Pua, Pua District, Nan Province. The research is a mixed methods method consisting of quantitative research. There were a sample of 383 people using a questionnaire. Data analysis statistics include frequency, percentage, mean, standard deviation. and the Pearson correlation coefficient. and in-depth interviews with 9 figures or people, descriptive content analysis

          The research results found that

          1) The level of public service of the Pua Subdistrict Municipality Office, Pua District, Nan Province was found to be overall at a high level. and Buddhist principles for the development of the public relations model of Pua Subdistrict Municipality, Pua District, Nan Province, overall at a high level.

          2) The relationship between the principles of preaching the 4th method and the public relations model of Pua Subdistrict Municipality, Pua District, Nan Province. Overall, there is a very high positive relationship. Statistically significant at the 0.01 level.

          3) Guidelines for developing the public relations model of Pua Subdistrict Municipality, Pua District, Nan Province, found that 1) News dissemination The message that is conveyed must be accurate and appropriate, indicating a good image. 2) Persuasion: Contains content to persuade people to agree. It causes the listeners' beliefs, attitudes, values, and behaviors to change. 3) Organization Systematic management services have divided work according to missions to personnel according to their skills. and disseminate news releases to the public both online and offline. 4) Deliberation: There is a review of information that has already been processed to ensure that it is correct. Suitable for the time and situation. There are shortcomings that need to be modernized.