The Motivation of Thai Tourist’s to Travel the Prom lok Tourism Community, Phrom Khiri District, Nakhon Si Thammarat Province

Abstract

This study aimed to 1) Study the motivation of Thai tourists to travel the Phrom Lok tourism community, Phrom Khiri District Nakhon Si Thammarat Province, and 2) study the demographic characteristics that affect the motivation of Thai tourists to travel the Phrom Lok tourism community, Phrom Khiri District Nakhon Si Thammarat Province. The quantitative was employed, the data were collected 400 respondents were under an accidental sampling techniques, research instrument was a questionnaires, content validity and reliability test. Such data were analyzed the descriptive statistics such as frequency, percentage, mean and standard deviation, and inferential statistics, One-Way ANOVA.                       The results revealed that the motivation of Thai tourists to travel the Phrom Lok Tourism Community, Phrom Khiri District, Nakhon Si Thammarat Province was rated high the push factor, However, when analyzing the details of each sub factor, was found that the desire for recreational tourism had the highest level ( = 4.645, SD. = 0.5915), followed by the desire to rehabilitate the body and mind ( = 4.540, SD.= 0.7033). As for the overall pull factor was rated high, when analyzing each sub factor, it was found that the beauty of the site had the highest level (  = 4.410, SD. = 0.6504), followed by the friendliness of the local people ( = 4.347, SD. = 0.6949). The results of the study of demographic characteristics affecting the motivation of Thai tourists to travel the Phrom Lok tourism community, Phrom Khiri District, Nakhon Si Thammarat Province found that gender affected the push factor but does not affected the pull factor. However, age, status, education and occupation did not significantly affected the motivation towards the Brahma Lok tourism community, both the push factor and the pull factor at the 0.05 level.