THE COMMIDIFICATION OF PHUKET LOCAL FOOD: FOOD CULTURAL TOURISM

Abstract

                Food is essential for human life. The perception of food nutrition is absolutely essential for maintaining good health. Food choices nowadays follow the popularity of advertising, image, price, and consumers need to pay attention to the origin of food in order to understand the culture of food such as Phuket local food that has local ingredients. Making food as a cultural tourist attraction requires promotion from government agencies and private establishments and public participation in food promotion and conservation. In particular, local food affects the persistence of Phuket's local food culture. By making food as a souvenir through the process of becoming a cultural product and food tourism management is hygienic and environmentally friendly.