The concept of local identity in the context of changes in the era of globalization

Abstract

The local identity concept is the concept that has been interested today, and it is a result from the globalization which is moving quickly to changes in all aspects, whether the dimensions of economic, political, social, and cultural as a result of advances of science and technology, especially in the field of information and informationsystems led to the linkage and association of people around the world without borders in one aspect.The globalization brings of cooperation, development, and new innovation. Notwithstanding, the negative impact of globalization is the process of development of capitalism which brings of the dominancein culture of the Western Worldcountriesthrough the influx transnational capital that they can also find the benefits from the underdeveloped countries in a variety of formats.Whether the concept is consumerism or materialistic, it makes culture beliefs or traditions to become a product. However, the under globalization has made a popular local process (localism) thatcreates consciencefor people to look backat their own foundations that is the local community causing the identity resurrecting process of the community.This article has presented the identity of the Thai local communities, the struggle and adaptation of local community identity under globalization, the nation state, and thelocal identity reconstruction process under the localism concept.