THE ENCOURAGING FACTORS OF CHINESE LANGUAGE COURSE MARKETING IN HIGHER EDUCATION
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Abstract
This academic article's goals are to outline the elements that support the marketing of Chinese language courses. The study focusses on documents pertaining to relevant course component research, Chinese language courses offered in Thailand, Chinese course components, and curriculum marketing through the application of marketing strategies in the context of Chinese language courses by applying marketing techniques for service businesses. This approach is known as the 7Ps Marketing, and it has been adopted and developed to cover all seven aspects of the Chinese language curriculum, such as 1) The curriculum is of exceptional quality, 2) The price is commensurate with the quality, 3) The university is situated in a favorable environment, 4) The marketing promotion is conducted through engaging social media platforms, 5) The personnel are of standard quality, 6) The process is governed by a standard operating system, and 7) The physical attributes are dependable.
Research indicates that the following characteristics can lead to a greater impact and improve the marketing of Chinese language curricula: 1) The instructors should speak Chinese fluently; 2) The physical and environmental elements that support teaching and learning; 3) The management process; and 4) The curriculum materials are up to date and relevant to the current circumstances.
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