MARKETING POTENTIAL DEVELOPMENT OF PLANTAGO MAJOR L. PROCESSING ENTREPRENEURS IN CENTRAL OF THAILAND
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Abstract
The objectives of this research are 1) to examine the present circumstances and issues surrounding the marketing of the Plantago major l. processing entrepreneurs in central of Thailand; 2) to develop a model for creating marketing potential; 3) to test the model for creating potential; and 4) to assess how well potential is developing. The research foundation for this study is based on an overview of knowledge regarding Marketing Mix (4Ps) and Marketing 5.0. It is research and development that combines quantitative and qualitative research methods in a mixed method. For in-depth interviews, the population and sample were made up of representatives from the 11 Plantago major L. Processing Entrepreneurs in central Thailand. A sample group consisting of 385 individuals who utilize Plantago major L. processed products in central Thailand was contacted to complete questionnaires. There will be a total of 13 experts in the focus group. Semi-structured interview forms are one of the instruments used to collect qualitative data. A questionnaire using a 5-point Likert scale is one of the instruments used to gather quantitative data. Analyzing qualitative data involves the use of content analysis. For quantitative data analysis of statistical data, including frequency, percentage, mean, and standard deviation values, a ready-made computer programme is implemented. According to the research findings, this research led to the development of the marketing potential development model. All experts have confirmed that it is, on the whole, advantageous, suitable, and correct ( = 4.25) Through a representative of the entrepreneurial groups, the experiment's outcomes were analyzed utilizing the marketing potential development model. It was discovered that, over the course of three months, it was possible to raise the marketing potential of the central Thai Plantago l. processing entrepreneurs, resulting in a 22% increase in income over the previous experiment.
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