POLITICAL COMMUNICATION AND THE DISSEMINATION OF BUDDHISM IN THE AGE OF GLOBALIZATION
Article Sidebar
Main Article Content
Abstract
This academic article aims to study the methods of political communication and the dissemination of Buddhism, focusing on image-building, persuasion techniques, and adaptation to the modern era of political communication and Buddhist propagation. The goal is to provide the public with knowledge and understanding of situations and policies in detail. Political communication based on Buddhist principles that emphasize truth and compassion helps reduce conflict, prejudice, and division in society. It promotes leadership responsibility towards the public and fosters the development of good morals and ethics.
In the era of technology and globalization, political communication and the propagation of Buddhism must adapt significantly. Building a trustworthy image, persuading the public, and adapting to the times are crucial. Politicians should focus on creating a positive image through attire, posture, speech, and the use of clear and concise language that is easily understood and accessible to the public. At the same time, the public also plays an essential role in recognizing and participating in political communication.
The use of social media to spread Dharma and political communication from a Buddhist perspective has various forms, such as online lectures and modern religious activities. Additionally, it contributes to the creation of a peaceful society through communication that builds an image, persuades, and adapts to the times, understanding the needs of the target group. This ensures effective communication that achieves the objective of creating a virtuous society.
Article Details
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
References
Damjab, W. (2017). Communication in the digital age. Interdisciplinary Sripatum Chonburi Journal, 3(1), February-May 2017.
De Munck, V.C., Korotayev, A., & McGreevey, J. (2016). Romantic Love and Family Organization: A Case for Romantic Loveas a Biosocial
Universal. Evolutionary Psychology (October-December 2016), 1-13.
Mahachulalongkornrajavidyalaya University. (1996). Thai Tipitaka, Mahachulalongkornrajavidyalaya Edition. Bangkok:
Mahachulalongkornrajavidyalaya Printing.
McNair, B. (2003). An Introduction to Political Communication. London: Routledge.
Phrachinakon Suchitto (Thongdi). (2021). The integration of Buddhist principles to promote political communication for people in Phra
Nakhon Si Ayutthaya Province (Doctoral dissertation). Mahachulalongkornrajavidyalaya University, Phra Nakhon Si Ayutthaya.
Prayoot Payutto, (P. A. Payutto). (1995). Buddhadhamma: Expanded Edition (6th ed.). Mahachulalongkornrajavidyalaya University Press.
Prathumkaew, S., Phimthong, P. M., & Thammahawee, P. M. (2022). Buddhist ethics and political communication in Thai society. MJRU
Ubon Review, 7(3), 1-15.
Ramasoota ,P., & Panichpapiboon ,S. (2014). Online privacy in Thailand: Public and strategic awareness. Journal of Law, Information and
Science 23 (1), 97-136.
Suriyawongkul, A., Saisanit, B., Piuwattanapanich, P., & Kaewsakul, S. (2022). Buddhist way: Political communication. Mahamakut
Buddhist University, Mahavajiralongkornrajavidyalaya Campus.
Turner, R., & Zolin, R. (2012). Forecasting success on large projects: Developing reliable scales to predict multiple perspectives by
multiple stakeholders over multiple time frames. Project Management Journal, 43(1), 87–99.
