DIGITAL LEADERSHIP OF SCHOOL ADMINISTRATORS IN EDUCATIONAL OPPORTUNITY EXPANSION SCHOOLS, PHRAE PRIMARY EDUCATIONAL SERVICE AREA OFFICE 2

Abstract

This research aims to; 1) examine the needs for developing digital leadership among school administrators in opportunity expansion schools under the jurisdiction of the Phrae Primary Educational Service Area Office 2, and 2) explore strategies for enhancing digital leadership among these administrators. The study population comprised 167 school administrators and teachers from opportunity expansion schools in Long District, under the Phrae Primary Educational Service Area Office 2, selected through purposive sampling.

The research instruments included a 5-point Likert scale questionnaire and a focus group discussion record. Data were analyzed using percentage, mean, standard deviation, the needs index, and content analysis.

The research findings reaveled that:

• The needs assessment for developing digital leadership among school

administrators revealed that the highest priority was digital vision (PNI _modified = 0.463), followed by digital literacy (PNI _modified = 0.452), digital communication (PNI _modified = 0.441), and digital learning culture (PNI _modified= 0.425), respectively.

• A total of 24 development strategies were identified for enhancing digital

leadership among administrators of opportunity expansion schools under the Phrae Primary Educational Service Area Office 2. These were categorized into four areas: digital vision, digital literacy, digital communication, and digital learning culture — with six strategies proposed for each area.