THE CHALLENGES OF IMPLEMENTING AI AND AI ETHICS OF ADMINISTRATORS: MANAGEMENT IN PRIMARY EDUCATIONAL INSTITUTIONS UNDER THE SAMUT PRAKAN PRIMARY EDUCATIONAL SERVICE AREA OFFICE 2

Abstract

This study aimed to (1) investigate the challenges and readiness in employing Artificial Intelligence (AI) and AI ethics in school administration, and (2) compare the challenges and readiness in using AI and AI ethics in school management based on academic rank, generation, and school size. The research population comprises all 101 primary school administrators and deputy administrators in Samut Prakan District 2. Data was collected using              a questionnaire with content validity (IOC) ranging from 0.67 to 1.00 and a reliability coefficient of 0.85. Data analysis was conducted using means and standard deviations.

The study findings revealed that (1) the overall challenges of using AI are at a high level (µ = 4.32, σ = 0.68), with the greatest challenge being promoting the use of AI (µ = 4.50,  σ = 0.67), ranking first. Conversely, the least challenging aspect for administrators was their knowledge and understanding of AI (µ = 4.06, σ = 0.72). Regarding the challenges of AI ethics, the overall level was also high (µ = 4.27, σ = 0.69), with the greatest challenge being focusing on the use of AI without violating laws, regulations, policies, and avoiding negative impacts on others (µ = 4.52, σ = 0.64), ranking first. The least challenging was knowledge and understanding of responsibilities related to AI use (µ = 4.01, σ = 0.71). The overall readiness to use AI and AI ethics was rated high (µ = 4.03, σ = 0.73). Among these, personnel were most ready (µ = 4.22, σ = 0.65), while the availability of materials and equipment was the least ready (µ = 3.89, σ = 0.82). (2) Comparison of the challenges and readiness using Artificial Intelligence and AI Ethics. Classified by academic rank, generation, and overall, the challenges in using artificial intelligence and AI ethics are at the highest level. When classified by the size of educational institutions, small and large institutions face the highest level of challenges, whilst medium-sized and extra-large institutions experience a high level of challenges. Regarding readiness, when classified by academic rank, generation, and school size, the overall readiness to use artificial intelligence and understanding of artificial intelligence ethics are both at high levels.