LEARNING INNOVATION OF CULTURAL TOURISM ATTRACTIONS AND LANNA WISDOM
Article Sidebar
Main Article Content
Abstract
The objectives of this research were as follows: 1) to study the patterns of learning innovation utilization at cultural and local wisdom–based tourism sites in the Lanna region; 2) to examine the knowledge management practices of cultural and local wisdom–based tourism sites in the Lanna region; and 3) to develop learning innovations for cultural and local wisdom–based tourism sites in the Lanna region through a GPS-based system. This study employed a qualitative research methodology. The key informants were local communities or cultural groups that served as tourism sites, totaling 30 persons. The data were analyzed using content analysis with descriptive interpretation.
The research findings revealed that:
1) Regarding the patterns of learning innovation utilization at cultural and local wisdom–based tourism sites in the Lanna region, it was found that artistic innovations were employed as a key instrument in promoting tourism. The emphasis was placed on the application of local culture and indigenous wisdom, which represented the identity and uniqueness of the community, through artistic, cultural, and local wisdom–based activities. These practices reflected the integration of learning, art, and creative tourism, which played a significant role in promoting sustainable local development.
2) With regard to the knowledge management of cultural and local wisdom–based tourism sites in the Lanna region, the findings indicated that this involved the study and integration of knowledge and understanding derived from collaborative practices among various related factors. Such knowledge, which was dispersed among individuals or documented in various sources, was collected and systematically organized for the benefit of entrepreneurs. The knowledge management process consisted of four components:1) knowledge creation, 2) knowledge storage, 3) knowledge transfer, and 4) knowledge utilization.
3) In terms of the development of learning innovations for cultural and local wisdom–based tourism sites in the Lanna region through a GPS-based system, it was found that data on cultural and local wisdom tourism sites in the Lanna region were used to develop a prototype cultural and local wisdom tourism geoinformatics website (http://www.lanna.info). This website was disseminated for use by tourists and government agencies. Feedback obtained from user evaluation questionnaires was then utilized to determine guidelines for further development of the cultural tourism geoinformatics system.
Article Details
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
References
Arnstein, S. R. (1969). A ladder of citizen participation. Journal of the American Institute of Planners, 35(4), 216–224.
Boonyaphak, W. (1990). “Tourism.” In Academic textbooks and documents. Bangkok: Department of Textbook and Academic Document
Development, Supervision and Inspection Division.
Bourdieu, P. (1986). The forms of capital. New York: Greenwood.
Cheewasat, W. (2009). Religious sites in Buddhism: Sources and roles. Bangkok: Bunnakit.
Khamsuk, A. (2018). Community participation in the development of cultural tourism sites in northern Thailand. Chiang Mai University
Journal of Research and Development, 12(2), 145–160.
Manomai, S. (2018). The use of geographic information systems (GIS) for the development of cultural tourism sites. Journal of Local
Research and Development, 10(2), 45–59.
Office of the National Economic and Social Development Board. (2001). The ninth national economic and social development plan
(2002–2006). Bangkok: Office of the Prime Minister.
Saengthong, T. (2020). The impact of Western culture on the existence of community culture in northern Thailand. Maejo University
Journal of Liberal Arts, 25(3), 55–71.
Sukkasem, T. (2018). Community participation in the conservation of cultural learning resources. Academic Journal of Humanities and
Social Sciences, 10(2), 89–105.
Thailand Institute of Scientific and Technological Research. (1997). Draft policy on ecotourism. Bangkok: Tourism Authority of Thailand.
Tinnasulanon, S. (2016). Management of learning resources through the integration of local wisdom and information technology in
rural communities. Community Development Academic Journal, 18(1), 87–102.
Tourism Authority of Thailand. (2001). National ecotourism action plan. Bangkok: Tourism Authority of Thailand.
