Published: 2024-12-26

Full Issue

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Research Articles

No One Too Old to Learn: Managing Elder’s Lifelong Learning for Life Quality

Eksiri Niyomsilp

1-8

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The use of information technology in work and quality of work life that affect the work efficiency of Bangkok Bank employees in Khon Kaen Province

Kanokan Ouamkham, Jiraporn Kunchung, Kanlayanee Amnuayatanakul , Takrit Thanapattum

9-22

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The Effectiveness of Google Search Ads: The Case Study of Bucket Shop Chokwiwat Part., Ltd.

Kanyanat Norat, Montira Tadaamnuaychai

23-34

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Legal problems on Enforcement of the Land Traffic Act B.E.2522: A Case Study of Emergency Patient Transport

natnicha chanbanchong, Egkapong Sarnnoi

35-48

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Legal measures for employing older workers

Nutpicha Varodomathipat, Natthawin Asavapuwadon, Natthawat Tansirisathian, Natthanan Suwanmanee

49-56

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The problem of offenses related to bidding to government agencies and appropriate criminal penalties

Songphon Atchawakul , Wanwipa Muangtham

57-70

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The Mediating Role of Work Engagement in Linking Transformational Leadership and Work Efficiency in Industrial Waste Recycling Plants

Therd Tongdee, sumalee Ramanust

71-84

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The Management of Student Affairs to Prevent Bullying Behavior among Students in Expanded Educational Opportunity Schools under the Office of Chumphon Primary Educational Service Area 1

Postsawee Intaro

85-98

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The influence of online marketing factors that result in modern consumers Decide to buy online

Pittayush Yanpitak, Yanakorn Warakunrak, Bamroung Tangsanga

99-110

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Soft Skills Factors Affecting to the Efficiency Of Restaurant Workers in Bangkok

Peeraya Sukwannawit, Praweena Kasai

111-124

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The Impact of Social Media Marketing Activities on Electronic Word-of-mouth Communication and Purchase Intention, Mediated by Brand Equity and Social Brand Engagement: A Case Study of Consumers Using Café Services in Phitsanulok Municipality

Passakorn Leevisitpattana

125-138

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Guidelines in Activities Development of Senior Citizens Club at Wat Yom Sub District Administration Organization, Pranakorn Sri Ayuthaya Province

wirote muenthep

139-150

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Brand Image and Brand Equity toward Purchase Decisions of Branded Sports Shoes Among Bangkok Residents

Weerapat Kwanmongkoland, Thanyanan Boonyoo

151-162

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Relevance of Liquidity and Leverage on Earnings per share of Companies Listed on The Stock Exchange of Thailand: Business Case Study Fashion Group Consumption

Srikanraya Jongtanyakorn, Jackraphan Phongpetra

163-176

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Service Quality and Decision Making to Use Hospital Services: The Mediating Effect of Brand Equity towards Private hospitals in Mueang Phitsanulok District

Supaphada Phuriphong, Wanlada Thongyehburit, Ratchanok Phramsiri, Chumnan Tkongyen, Thanet Oonprechavanich

177-190

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Guidelines for Administration towards Excellence at Koh Phangansuksa School under the Secondary Educational Service Area Office Suratthani Chumphon

supamas Tanbunyakit, Jaranya Teppornbunchakit

191-202

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A Model of Strategic Management for Sports and Fitness Businesses under Pandemic Crisis

tananake ocharos, Chanettee Pipatanangkul , Anupong Taesilpasatit

203-216

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Digital marketing strategies of electric car companies from China and consumer behavior that affect the decision to buy electric cars in Thailand

Li Kun Kun, nattapong Tamkaew, Supat Teerawetcharoenchai

217-228

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บทความวิชาการ

The Role of Local Administrative Organizations in Promoting Community-Based Tourism Management: New Public Management (NPM) Approach

Darngnapasorn Na Pombejra, Teeraphat Kitjarak

229-242

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A Study of Holistic Health Care Learning for Individuals Based on Bloom's Taxonomy

Siriwan Chobthamsakul, Thanarin Harnkiattiwong

243-256

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