Effectiveness of a Media Literacy Promotion Program for Consuming Behavior Modification on Safety Cosmetic Consumption among Female Senior High School Students
Keywords:
Media Literacy, Health Behavior Modification Program, Health and Beauty Products, Female StudentsAbstract
The purpose of this quasi-experimental research aimed to study effectiveness of a media literacy promotion program for consuming behavior modification on safety cosmetic consumption among female senior high school students. The target groups of this study were female senior high school students at Potisanwittaya school, Kusuman District, Sakon Nakhon Province selected by purposive sampling with inclusion criteria was used to recruit participants. There were 40 female students participated in program by researcher development in 4 visits for 4 weeks. Questionnaire comprise of biosocial data questionnaire, media literacy questionnaire and consumer cosmetic consumption safety behavior questionnaire, developed by the researcher was used as an instruments to collect data. Data were collected at before and after implementing the program. Mean, standard deviation and paired t-test were used to analyze the data
The study results showed that, the effectiveness of a media literacy promotion program for consuming behavior modification on safety cosmetic consumption was the target groups had higher scores on media literacy and consumer cosmetic consumption safety behavior than before participating in the program at a .05 significant level.
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