Factors Related to Green Consumption Behavior of Kasetsart University Students
Keywords:
green consumption, green consumption behaviorAbstract
This research was intended to investigate the factors related to green consumption behavior of Kasetsart University students. The samples were 391 undergraduate students of Kasetsart University from proportional stratified random sampling method. A questionnaire with a reliability value of 0.96 was used. Percentage, mean Pearson's product moment correlation coefficient and Chi-Square Test were used as statistical tool.
The study of factors related to green consumption behavior found that 1) knowledge of green product consumption, environmental responsibility perception was very low positively correlated with green consumption behavior (r = .14, r = .15). Information of perception towards green consumption was positively correlated with green consumption behavior at a moderate level (r = .41). Situations conducive to green consumption of students had a positive correlation with low-level green consumption behavior (r = .23). The reference group, including friends, was associated with the selection of green products and repairs. The students’ relatives were associated with green consumption behavior in terms of waste reduction, and celebrities had a correlation with green consumption behavior in term of product selection.
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