The Opinion of Thai football fans towards integrated marketing communication of Air Force Central FC, Bangkok

Abstract

            A study of Thai fans' opinions on integrated marketing communication, Air Force Central FC, Bangkok. 1) To study the demographic characteristics of the fans. 2) to study the opinions of Thai fans on the integrated marketing communication of Air Force Central FC, Bangkok, and 3) to Comparison of Thai Football Fans' Opinions on Integrated Marketing Communications, Air Force Central FC, Bangkok. The differences are based on demographic characteristics. Research tools include questionnaire. Thai football fans who visit the football match at the Football Club Air Force Central Bangkok 400 people and use descriptive statistics, including percentage, average, standard deviation And inferential statistics. To test the hypothesis of research. At the statistical significance level of 0.05, the difference between t-test and one way ANOVA (F-test)                                                                                                                                   The demographic characteristics of Thai fans are mostly male. Age between 31-35 years old. Occupation as a government official / state enterprise The average monthly income is 30,001 - 30,000 baht and is domiciled in the central region. Opinions on the integrated marketing communication of Air Force Central FC in Bangkok at the level of agreement as a whole.  When classified as individual, then found. The opinions are very appreciated those of the staff. At the level of agreement as a Special Events. Secondary Other Integrated Marketing Communications Public relations and Advertising.

            Hypothesis testing. Comparison of demographic characteristics and opinions of Thai fans towards integrated marketing communication. Air Force Central FC, Bangkok. It found that the demographic characteristics in all aspects. Thai fans have an opinion on the integrated marketing communication. Air Force Central FC Bangkok. The difference was statistically significant at the 0.05 level.