Study of Identity: Case Study of Chitralada Personnel Identity Model of Chittralada Technology Institute

Abstract

Study of Identity: Case Study of Chitralada Personnel Identity Model of Chittralada Technology Institute. this research is aimed to study Personnel Identity Model, The target group is 73 people. Research instruments is the interview form data was analyzed using content analysis, frequency and percentage values. The results also reveal that Chitralada identity model for the personnel includes five main characteristics:

1. loyalty and gratitude towards Thai Royal Family,
2. good morals,
3. academic knowledge,
4. volunteering and sacrifice
5. unity and loyalty towards the organization