Guidelines for Developing Critical Thinking Skills to Enhance Entrepreneurs in the Digital Age

Abstract

The objectives of this research were to 1) study the problems of analytical thinking skills of entrepreneurs in the digital age and 2) propose guidelines for developing analytical thinking skills to enhance entrepreneurs in the digital age. This study was a mixed method research design in a form of documentary research from 60 items of theses, research papers, and academic articles with an analysis form of problems and guidelines using content analysis. Survey research from 3 experts was also conducted to evaluate the guideline suitability using mean, standard deviation and content analysis.

The results showed that the problems of analytical thinking skills of entrepreneurs comprised 4 aspects, which were problematic to the development of entrepreneurs’ analytical thinking skills in the digital age. The guidelines for developing the analytical thinking skills to enhance entrepreneurs in the digital age consisted of 7 aspects with 25 sub-guidelines. The guideline suitability in accordance with the problems of analytical thinking skills of entrepreneurs was at the highest level ( = 4.85, S.D. 0.19).  This study can be concluded that the guidelines were appropriate according to the experts’ opinions to make entrepreneurs ready for doing business efficiently and effectively in the digital age. However, it was recommended to verify guidelines with entrepreneurs to compare their practices with guidelines so that the guidelines could be confirmed, extended, and implemented in business context. Moreover, other Thai and English databases could be added to conclude findings clearer and more relevant. Interviews with entrepreneurs in the digital age and experts could be done to improve guidelines to be more suitable and practical.