Social Media Usage Behavior and Information Literacy Levels of Undergraduate Students at Prince of Songkla University, Pattani Campus
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Abstract
This research aims to investigate online social media usage behavior, information literacy levels, and diverse characteristics of students in connection with their online social media usage behavior and information literacy levels. This study focuses on undergraduate students participating in the Digital Literacy course at Prince of Songkla University, Pattani Campus, during the second semester of 2022. A sample of 400 students from this course was selected for this study. An online questionnaire was used for data collection. Data analysis involved employing a range of statistical methods, such as frequency, percentage, means, standard deviation, t-test, one-way ANOVA, and chi-square analysis.
The findings suggest that 1) most students spend more than three hours daily on online social media, primarily YouTube and Instagram. The highest average score for online social media usage behavior occurs when students refrain from emulating or imitating inappropriate comments, texts, or images observed from others. 2) The highest average information literacy level among students lies in their ability to select effective information search methods for obtaining desired information. 3) Analyzing differences between personal characteristics and online social media usage, employing t-tests, One-way ANOVA, and Chi-square analysis, revealed that gender, academic year, and affiliated faculty significantly influenced students' online social media behavior at a statistical significance level of .05. Three prominent issues have emerged: the spread of misinformation, sharing positive content, and using online social media for necessary purchases. 4) The analysis of differences between personal characteristics and information literacy levels indicated no statistically significant variations in corresponding aspects at the .05 significance level. The study's outcomes aim to improve digital literacy education and advocate the integration of online media production as a learning channel for other subjects in the future.
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