Exploring Technology Acceptance and Social Media Addiction: Effects on Academic Success among International University Students
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This research aims to study the effects of technology acceptance and social media addiction on the academic achievement of international university students. Data were collected via online questionnaires from a sample of 556 students. Data were collected from 556 students and analyzed using Exploratory Factor Analysis (EFA), correlation, Confirmatory Factor Analysis (CFA), and Structural Equation Modeling (SEM). Model fit was acceptable (ײ/df = 1.10; p = 0.10; GFI = 0.96; AGFI = 0.94; NFI = 0.97; IFI = 1.00; CFI = 1.00; RMSEA = 0.01), with maximum likelihood estimation. The results of the research found that security and privacy and perceived behavioral control had a positive impact on perceived usefulness. Self-efficacy and perceived behavioral control had a positive effect on perceived ease of use. In addition, perceived usefulness had a positive impact on online social media addiction and academic success; and perceived ease of use had a positive effect on academic success. However, the data analysis showed that perceived ease of use had a negative effect on online social media addiction. Furthermore, security and privacy did not affect perceived ease of use, self-efficacy did not affect perceived usefulness, and perceived ease of use did not affect perceived usefulness. The study concludes that perceived usefulness, perceived ease of use, and online social media addiction are positively associated with academic success, suggesting that students who view social media as academically useful may paradoxically become more dependent on it for learning and non-learning purposes.
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Journal of Information and Learning ดำเนินการโดยสำนักวิทยบริการ มหาวิทยาลัยสงขลานครินทร์ วิทยาเขตปัตตานี บทความที่ได้รับการตีพิมพ์ในวารสารได้รับความคุ้มครองตามกฎหมายลิขสิทธิ์ โดยเจ้าของลิขสิทธิ์จะมีสิทธิในการทำซ้ำ ดัดแปลง และเผยแพร่งานบทความ ทั้งรูปแบบอิเล็กทรอนิกส์ การทำฉบับสำเนา การแปล และการผลิตซ้ำในรูปแบบต่างๆ ลิขสิทธิ์บทความเป็นของผู้เขียนและสำนักวิทยบริการ มหาวิทยาลัยสงขลานครินทร์ วิทยาเขตปัตตานี วารสารฯ ขอสงวนสิทธิ์ในการพิจารณาตีพิมพ์ตามความเหมาะสม รวมทั้งการตรวจทานแก้ไข การปรับข้อความ หรือขัดเกลาภาษาให้ถูกต้องตามเกณฑ์ที่กำหนด สำหรับผลการวิจัยและความคิดเห็นที่ปรากฏในบทความถือเป็นความคิดเห็นและอยู่ในความรับผิดชอบของผู้เขียน
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