Published: 2021-08-31

Full Issue

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Research Articles

Analyzing of Sports Tourist Behavior: Empirical Study in Buriram Province

Ditthita Boonjiam, Ornanong Puarattanaarunkorn

1-16

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Congruences between Consumer's Self-Concept and Brand Passion on Purchase Intention: Publicly Consumed Product (Car)

Hathaichanok Chaiyawong, Kampanat Siriyota

17-50

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Business Model and Profitability of Commercial Banking in Thailand

Wikrant Paukmongkol

51-76

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Purchasing Behavior of Metrosexual Towards Men’s Facial Skin Care Cosmetic Product

Chayapol Saributr, Patchara Tantiprabha

77-96

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The Skill Gap of Industrial Worker with High Vocational Level for Automotive Industry in Eastern Economic Corridor

Sarayuth Chokchaiworarat, Surat Supichayangkool, Saranya Lertbuddhalak

97-122

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Lifestyle: The Case of Generation Y and Generation Z in Khon Kaen

Arnun Warodomsopon

123-140

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Problems in Requesting Return of the Letter of Guarantee for the Preparation of Utilities of the Real Estate Project

Mongkol Ussavadilokrit, Winai Muadsri

161-178

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Academic Articles

The Development Concept of Antecedents and Consequences of Innovativeness of Startups Business in Thailand

Prasarn Nuntasen

141-160

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Book Review

Digital Transformation Canvas

Peevara Parnitvitidkun

179-182

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