Published: 2024-03-14

Front Cover

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Editorial

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รายชื่อผู้ทรงคุณวุฒิ

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Table of Contents

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บทความวิจัย

Business Model Design: A Case Study of My Boo Bark, a Dog and Cat Snacks Business in Muang District, Khon Kaen Province

Sujitra Thessrimuang, Sakchai Jarernsiripornkul

1-26

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Business Model Design of Kaset Chang Lim Store on Online Platforms

Thidarat Saomun, Sakchai Jarernsiripornkul

27-48

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Factors Affecting Outdoor Products Purchasing Decision of Generation X Customers through Online Channel

Jakkrapan Kittinorarat, Kritthap Lungkeresak

49-75

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Waste Reduction in Lahu Handicraft Production of Community Enterprise in Chiang Rai Province

Tanaporn Janapiraganit, Thatphong Namwat

76-103

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The One-Stop Service Guidelines for Suksasart Primary School at the Demonstration School of Khon Kaen University, Khon Kaen Province

Narinthara Chaiyarat, Ruchirat Patanathabutr

104-126

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Corporate Governance Influence on Corporate Value of Companies Listed in the Stock Exchange of Thailand (SET100)

Karnkaow Saengphet

127-149

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Marketing Strategies to Expand Phu Num Fha Hotel's Customer in Chumphae District, Khon Kaen Province

Naruechon Lertudomchok, Bussakorn Leejoeiwara

150-170

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A Strategic Policy Formulation for Air Transport by Backcasting Approach

Navatasn Kongsamutr

171-199

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