Published: 2024-10-16

Front Cover

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รายชื่อผู้ทรงคุณวุฒิ

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Editorial

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Table of Contents

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บทความวิจัย

Factors Affecting Customers' Decision to Revisit Men's Barbershops in Bangkok

Khwanjit Jaiyen, Jakkrapan Kittinorarat

1-27

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Marketing Strategies for the Women's Plus-Size Clothing Industry in Thailand

Rattiporn Srisawatnukul, Ruchirat Patanathabutr

28-53

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Guideline for Creating Muslim Friendly Budget Hotels Based on Customer Needs Using Design Thinking

Muhamad Lukman Ardiansyah, Bussagorn Leejoeiwara

54-83

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Impact of Marketing Capability and Innovation Capability on Competitive Advantage in the Automotive Parts Manufacturing Industry at Amata City Industrial Estate Chon Buri Province

Chidkamon Kruatim, Thitima Chaiyakul

84-111

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The Feasibility Study of Investment in Renovating Second-Hand Homes for Sale in Muang Khon Kaen District, Khon Kaen Province

Siriporn Sriapai, Amornwan Rangoon

112-135

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The Influence of Personal Factors and the Service Marketing Mix on the Decision to Purchase Single-Detached House in Bangkok and the Metropolitan Areas

Supaporn Veeravutthiphol

136-165

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Online Shopping Behavior Among Chinese Students Studying in Thailand

Angkan Kachawangsie, Jiroj Buranasiri

166-193

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Examining Work-Life Balance among Women Entrepreneurs in the Private Sector: A Comparative Analysis of Single and Married Individuals

Preeyanan Kitsirapakin, Kanjana Juajamsai, Jongrak Houng-ngam

194-215

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