Front Cover

รายชื่อผู้ทรงคุณวุฒิ

Editorial

Table of Contents

The Consumer Buying Behavior of Platforms Online of Chinese Students Who Came to Study in Thailand

166-193

Guideline for Creating Muslim Friendly Budget Hotels Based on Customer Needs Using Design Thinking

54-83

The Influence of Personal Factors and the Service Marketing Mix on the Decision to Purchase a Single-Detached House in Bangkok and the Metropolitan Region

136-165

Marketing Guidelines to over Size Clothing Business for Woman in Thailand

28-53

Examining Work-Life Balance among Women Entrepreneurs in the Private Sector: A Comparative Analysis of Single and Married Individuals.

194-215

Factors Affecting Customers’ Decision to Revisit Men's Barbershops in Bangkok.

1-27

The Feasibility Study of Investment in Renovating Second-Hand Homes for Trade in Muang Khon Kaen District, Khon Kaen Province

112-135

Marketing Capability and Innovation Capability Affecting Competitive Advantage on the Automotive Parts Manufacturing Industry in Amata City Industrial Estate Chon Buri Province

84-111