Service Guidelines of “BM Center” Co-Working Space, Mueang Ubon Ratchathani District, Ubon Ratchathani Province

Abstract

The purpose of this research was to study components of “BM Center” Co-Working Space, Mueang Ubon Ratchathani, Ubon Ratchathani Province, definition and meaning of the components, and guidelines of co-working space in Mueang Ubon Ratchathani, Ubon Ratchathani Province. The study was conducted with documentary research, with semi-structures interview to find the observable variables, and exploratory factor analysis to classify the components. The data were collected from a sample of 505 participants. The results showed that the general data of most respondents were female, age ranging from 15 to 18 years old, studying in Mathayomsuksa 6 (Grade 12), with average income as 500 to 1,000 baht per week received from parents. The budget for the co-working space each time was less than 100 baht. The results of this study showed the following 3 components:       (1) Fabulous System (F); (2) Universal Service (U); and (3) Niche Target (N), presented as a concept of “FUN”. All components explained 67.384 percent of service guidelines of        co-working space and were applied as service guidelines of “BM Center” Co-Working Space, Mueang Ubon Ratchathani, Ubon Ratchathani Province consisting of 3 guidelines which are (1) Ready to Serve, (2) One Stop Service, and (3) Special for Users.