Situation, Impact and Government Measures on Food Delivery Services During the COVID-19 Epidemic in Khon Kaen Municipality

Abstract

The objective of this research was to study the situation, impact and government measures on food delivery services during the COVID-19 epidemic in Khon Kaen Municipality. The study is a qualitative research which the data was collected through the in-depth interviews. The three key informants were consumers, restaurant operators, and food delivery service providers, totaling 15 people. The participants were selected by the convenience sampling techniques and the content analysis was applied to examine the data.

          The results revealed that 1) the situation of consumers has changed from the past including the convenience, convenience, speed, modernity, and more technology. Additionally, the strong measures from the government in limitation restaurant services in the COVID-19 pandemic which occurred food delivery services that play an important role in the lifestyles of modern consumers, 2) the impact of the COVID-19 outbreak affected to many establishments, the restaurants had been closed.  Hence, many people have lost their jobs. Some use the crisis as an opportunity for a career in food delivery services to earn their family income, 3) the government measures that related to on-site food delivery services reveal that consumers and restaurant operators want the state to regulate transportation prices and fair use of food ordering platforms and the same standard. The department has been set up to inspect the hygiene of both restaurants and transport workers to ensure consumer confidence and sustainable development in the future.