Tourists Behavior on The New Normality in MahaSarakham Province

Abstract

This research article contains the objects 1) to study the current mental tourism prepare to travel of MahaSarakham Province and 2) to study tourists’ behavior on the new normality in MahaSarakham Province. Research scope the research period was from March 2020 to January 2021 with a sample of 400 people who were involved in tourism in MahaSarakham Province. Stratified Random Sampling was used in this study. The data were analyzed by using descriptive statistics. It was found that most tourists have a travel purpose  68.75 percent of travel/site visits, frequent travel frequency per month was 62.25 percent,  number of traveling companions 39.50 percent and traveling alone 27.00 percent. The type of vehicles used to travel was private car, 46.00 percent, travel time less than 1 day, travel expenses 1,000 baht or less than 1,000, 41.50 percent. Tourists knew about the tourist attractions in this province from internet, website or social networks such as Facebook, Line, etc. 40.75 percent. Travel behavior on the new normal of tourism in MahaSarakham Province was found that most tourists have opinions of tourists on MahaSarakham Province.              They planned the guide tourists plan to travel to natural sites in the future the highest level (= 4.98) followed by taking into account cleanliness the highest level (= 4.81) and the least comment level was the need to travel to the festival area at a low level (= 2.20).