Characteristics of Entrepreneurs and Business Factors Affecting the Success of Restaurant Business in Ban Ped Subdistrict, Mueang District, Khon Kaen Province

Abstract

This research aimed to study the characteristics of entrepreneurs and business factors affecting the success of running a restaurant business in Ban Ped Subdistrict, Mueang District, Khon Kaen Province. The sample group consisted of 146 restaurant entrepreneurs. The sample size was determined using Taro Yamane's formula at a 95% confidence level. The sample was collected using a simple random sampling method. A questionnaire was used as the research tool. The statistics used for data analysis were mean, standard deviation, and multiple regression analysis. The research results indicated that the characteristics of entrepreneurs and business factors affecting the success of running a restaurant business in Ban Ped Subdistrict, Mueang District, Khon Kaen Province consisted of 4 factors: 1) people or labor, 2) innovation, 3) morality and ethics, and 4) management. These 4 factors could explain the variance or predict the dependent variable by 63.5 percent with statistical significance at the .05 level.