Transportation Performance and Service Quality Affecting Logistics Performance of Thailand Road Transportation Service Providers
Keywords:
Transportation Performance, Logistics Service Quality, Logistics Performance, Road Transportation Service ProvidersAbstract
This research aimed 1) to examine the level of road transport performance, service quality and logistics performance, and 2) to study the direct and indirect influences of road transport performance and service quality on the logistics performance of road transport operators in Thailand. The sample size was determined at 20 times the number of observed parameters and variables, resulting in a total of 360 non-scheduled truck operators selected through systematic sampling. The data were collected through questionnaires and interviews and analyzed using structural equation modeling. The results showed that transport performance, logistics service quality and logistics performance were at a high level. The results of the structural equation model fit were consistent with the empirical data. The findings revealed that road transport performance, logistics service quality, and logistics performance were all at high levels. The structural equation model demonstrated a good fit with the empirical data. The results further indicated that freight transport performance and service quality are critical factors influencing the enhancement of logistics performance among road transport operators in Thailand. Operators with greater flexibility in managing transport cycles and risks are able to maintain product quality and strengthen customer confidence. Moreover, effective cost and asset management—such as controlling fuel expenses, conducting proper maintenance, and reducing empty return trips—enhances competitiveness. Corporate image and credibility, reflected through professional communication and corporate social responsibility initiatives, also contribute to long-term trust. Therefore, improving logistics performance in Thailand requires attention to both operational efficiency and value creation that aligns with customer expectations and societal needs, supporting sustainable competitiveness.
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