The Evaluation of Training Program for Tour Operation Staff based on the ASEAN Core Competency Standard for Tourism Professionals Framework
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Abstract
Since the ASEAN countries was formally approved the ASEAN Mutual Recognition Arrangement on Tourism Professionals to promote labor mobility with in the region. For Thailand, different tour operations often have their own standard requirement for tour operation staff competency. Thus, this study aimed to develop a training program for tour operation staff within ASEAN Mutual Recognition Arrangement on Tourism Professionals framework. To achieve the aim, the study was consisted of 3 major steps: 1) Developing the training program structure and contents; 2) Trying out the program by recruiting a total of 30 participants, who were currently employed in tour operations, based on purposive sampling technique; 3) Evaluating training program by comparing the participants’ pre-test and post-test training score and the score was statistically analyzed by frequency, percentage and standard deviation. The study found that 1) The proposed training program structure and contents was required some modification in terms of contents detail, hence, the structure was able to follow basic requirement guideline required by the ASEAN Mutual Recognition Arrangement on Tourism Professionals framework; 2) The proposed training program and content was relevant and applicable to use with tour business operation staff. The results of the participants’ pre and post tests revealed that their pre-test score was 42.13 % and their post-test score was 57.93 % which clearly indicated the program could improve their knowledge and skills in accordance with the ASEAN Mutual Recognition Arrangement on Tourism Professionals framework. Moreover, this study suggests that some module contents e.g. computer skill should be revised consistently because technology and its devices is changing rapidly.
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