Application of Lean Production to Sale and Customer Relations Center Development of TOT Public Company Limited, Phra Nakhon Si Ayutthaya Province

Abstract

     The objectives of the research were to study the following. (1) Study management problems of sales and customer relations center of TOT public company limited, Phra Nakhon Si Ayutthaya province. (2) Application of lean production to the development of sales and customer relations center of TOT public company limited, Phra Nakhon Si Ayutthaya province. The study is qualitative research using interview form as an instrument to collect data. The sample group used in the study was ten employees of the sales and customer relations center of TOT public company limited, Phra Nakhon Si Ayutthaya province. The study found the following. (1) Management problems of sales and customer relations center of TOT public company limited, Phra Nakhon Si Ayutthaya province include documenting problems, the problem of using inventory storage space is not worth it, high transportation costs, file management problem, duplicated job problem, waiting of approval orders problem, and delivery error problem. (2) Application of lean production to the development of sales and customer relations center of TOT public company limited, Phra Nakhon Si Ayutthaya province include eliminating working line bottlenecks, using technology to assist control, placement of equipment close together, splitting tasks in the sales center to be directly maintained, encouraging employees to perform duties according to standards, give the power to make decisions promptly, planning to deal with problems.