Image Of Tourist Attractions And Tourism Facilities Affect Loyalty Of Thai Tourists To Historical Attractions Under Situation COVID-19

Abstract

     The objectives of the study were as follows. (1) to study image of tourist attractions and tourism facilities of Thai tourists to historical attractions in Phra Nakhon Si Ayutthaya Province under situation COVID-19. (2) to study loyalty of Thai tourists to historical attractions in Phra Nakhon Si Ayutthaya Province under situation COVID-19. (3) to study image of tourist attractions and tourism facilities affect loyalty of Thai tourists to historical attractions in Phra Nakhon Si Ayutthaya Province under situation COVID-19. The study is quantitative research by using the questionnaire as an instrument to collect data. The sample group used in this study were 400 Thai tourists who have been to historical attractions in Phra Nakhon Si Ayutthaya Province. The study found the following. (1) Opinion to image of tourist attractions and tourism facilities at a high level. (2) Loyalty of Thai tourists at a high level. (3) Cultural and historical image, building image, tourist attraction facilities, and safety facilities affect loyalty of Thai tourists to historical attractions in Phra Nakhon Si Ayutthaya Province under situation COVID-19.