Service Innovation Rural Tourism affects to The Aesthetic Satisfaction and Customers Loyalty of Community Life in the central

Abstract

     The objective of this research was to study; 1) Service Innovation Rural Tourism TheAesthetic Satisfaction and Rural tourism accommodation Customers Loyalty in the central 2) Test Service Innovation Rural Tourism affects to The AestheticSatisfaction in the central 3) Test The Aesthetic Satisfaction affects to Rural tourism accommodation Customers Loyalty in the central.the sample groups used to study were collect data 315 Patient. The statistics used for analysis were frequency, percentage, arithmetic mean, standard deviation and Regression Analysis.

            The results of research Service Innovation Rural Tourism as the most level include New Service Offering, Integrated Concept and Customer Behavior Segmentation have the highest. The opinion on the aesthetic satisfaction and Rural tourism accommodation Customers Loyalty as the most level. the results of the hypotheses testing showed Service Innovation Rural Tourism consist New Service Offering, Integrated Concept and Customer Behavior Segmentation effect on positively the aesthetic satisfaction and the aesthetic satisfaction positive impacts rural tourism accommodation Customers Loyalty. However, Service Innovation Rural Tourism can be more improve service potential and develop tourism business.