Luxury Community-Based Tourism: The Enhancement of Local Experiences in Phuket

Main Article Content

Benjamaporn Chumnanchar
Sirinpa Wongsaroj

บทคัดย่อ

Community-based tourism has benefited from a direct economic impact on families, socioeconomic enhancements, and sustainable lifestyle diversification in 7 local communities in Phuket. This academic article aims to present and analyze major local communities in Phuket. This article provides a detailed analysis of Luxury Community-Based Tourism, Tourist Luxury Experiences and their enhancement to become luxury community-based tourism in Phuket. Community-based tourism in Phuket must empower its concepts to reach new targets of tourists, especially to engage luxury tourists. By focusing on locally and independently owned participation in local communities, 7 community-based tourism sites in Phuket have enhanced their standards to provide exclusivity, authenticity, and enjoyment to create cultural and spiritual experiences for new targets of tourists. At the same time, these communities can create products and services that are environmentally conscious, sustainable, and socially responsible in the area. However, community-based tourism in Phuket should consider more closely customized and individualized based on the needs and motivations of tourists. High-priced tourist products and high-quality services should be provided to encourage luxury tourism establishments in the area.

Article Details

บท
บทความวิชาการ

References

Bagus, S. I., Imade, S. U., Nyoman, S. I. A., & Putu, W. S. N. (2019). Community based tourism as sustainable tourism support. Russian Journal of Agricultural and Socio-Economic Sciences, 94(10), 70-78.

Bairrada, C. M., Coelho, F., & Coelho, A. (2018). Antecedents and outcomes of brand love: Utilitarian and symbolic brand qualities. European Journal of Marketing, 52(3/4), 656-682.

Bhaskara, G. I., & Filimonau, V. (2021). The COVID-19 pandemic and organisational learning for disaster planning and management: A perspective of tourism businesses from a destination prone to consecutive disasters. Journal of Hospitality and Tourism Management, 46, 364-375.

Bhatnagar, S., & Kumra, R. (2020). Understanding consumer motivation to share Iot products data. Journal of Indian Business Research. 12(1), 5-22.

Bolton, R. N., McColl-Kennedy, J. R., Cheung, L., Gallan, A., Orsingher, C., Witell, L., & Zaki, M. (2018). Customer experience challenges: bringing together digital, physical and social realms. Journal of Service Management, 29(5), 776-808.

Castro-Arce, K., & Vanclay, F. (2020). Transformative social innovation for sustainable rural development: An analytical framework to assist community-based initiatives. Journal of Rural Studies, 74, 45-54.

Chatkaewnapanon, Y., & Lee, T. J. (2022). Planning Sustainable Community-Based Tourism in the Context of Thailand: Community, Development, and the Foresight Tools. Sustainability, 14(12), 7413.

Chen, Y., & Tussyadiah, I. P. (2021). Service failure in peer-to- peer accommodation. Annals of Tourism Research, 88, 103156.

Chuanchom, T., & Promjanya, A. (2020, July 17). Green Tourism Practice for Community-Based Tourism at Ban Bangwan Moo. 1, Kamala, Phuket [Paper presentation]. The 11th Hatyai National and International Conference, Hatyai, Thailand.

Dias, Á., González-Rodríguez, M. R., & Patuleia, M. (2023). Creative tourism destination competitiveness: An integrative model and agenda for future research. Creative Industries Journal, 16(2), 180-203.

Dłużewska, A., & Giampiccoli, A. (2021). Enhancing island tourism's local benefits: A proposed community based tourism oriented general model. Sustainable Development, 29(1), 272-283.

Dodds, R., Ali, A., & Galaski, K. (2018). Mobilizing knowledge: Determining key elements for success and pitfalls in developing community-based tourism. Current Issues in Tourism, 21(13), 1547-1568.

Gato, M. A., Costa, P., Cruz, A. R., & Perestrelo, M. (2022). Creative tourism as boosting tool for placemaking strategies in peripheral areas: Insights from Portugal. Journal of Hospitality & Tourism Research, 46(8), 1500-1518.

Giampiccoli, A. (2020). A conceptual justification and a strategy to advance community-based tourism development. European Journal of Tourism Research, 25, 2503-2503.

Govender, I. G., & Giampiccoli, A. (2018). Imperatives for monitoring and evaluation of community-based tourism: A higher education institutions perspective. African Journal of Hospitality, Tourism and Leisure, 7(2), 1-16.

Henama, U. S., Mangope, D., & Strydom, A. (2019). A critique of the interface between tourism, sustainable development and sustainable tourism in community-based tourism theory. African Journal of Hospitality, Tourism and Leisure, 8(5), 1-12.

Iloranta, R., & Komppula, R. (2022). Service providers’ perspective on the luxury tourist experience as a product. Scandinavian Journal of Hospitality and Tourism, 22(1), 39-57.

Irwan, Agustang, A., Adam, A., & Upe, A. (2021). Community Empowerment Strategy towards a Sustainable Rural Community-based Tourısm Village. Turkish Online Journal of Qualitative Inquiry, 12(3), 2065-2076.

Kauppinen-Räisänen, H., Gummerus, J., von Koskull, C., & Cristini, H. (2019). The new wave of luxury: The meaning and value of luxury to the contemporary consumer. Qualitative Market Research: An International Journal, 22(3), 229-249.

Khadka, K., & Maharjan, S. (2017). Customer satisfaction and customer loyalty: Case trivsel städtjänster (trivsel siivouspalvelut) [Unpublished master’s thesis]. Centria University of Applied Sciences.

Kioupi, V., & Voulvoulis, N. (2019). Education for sustainable development: A systemic framework for connecting the SDGs to educational outcomes. Sustainability, 11(21), 1-18.

Kunaviktikul, W. (2022). Wellness tourism in ASEAN countries among aging travelers before and during the COVID-19 era: A Case Study of Thailand. Journal of ASEAN PLUS Studies, 3(1), 53-66.

Kuroda, K. (2020). Folk dance-dramas as hybrid culture in the thai-malay border region: nora, makyung, and mek melung. The Journal of Intercultural Studies, 42, 1-21.

Long, T. B. (2020). Sustainable Business Strategies. In W. Filho, A. Azul, L. Brandli, A. Salvia, & T. Wall (Eds.) Decent Work and Economic Growth. Springer International Publishing.

Longo, C., Shankar, A., & Nuttall, P. (2019). It’s not easy living a sustainable lifestyle: How greater knowledge leads to dilemmas, tensions and paralysis. Journal of Business Ethics, 154(3), 759-779.

Manui, J. (2018). Factors influencing the international tourist perception on the envionrmental impacts of tourism development in Phuket, Thailand [Unpublished doctoral’s thesis]. Prince of Songkla University. https://kb.psu.ac.th/psukb/bitstream/2016/12466/1/426784.pdf [in Thai]

Mendoza-Moheno, J., Cruz-Coria, E., & González-Cruz, T. F. (2021). Socio-technical innovation in community-based tourism organizations: A proposal for local development. Technological Forecasting and Social Change, 171, 1-12.

Monterrubio, C., Osorio, M., & Benítez, J. (2018). Comparing enclave tourism's socioeconomic impacts: A dependency theory approach to three state-planned resorts in Mexico. Journal of destination marketing & management, 8, 412-422.

Neef, A., Attavanich, M., Kongpan, P., & Jongkraichak, M. (2018). Tsunami, tourism and threats to local livelihoods: The case of indigenous sea nomads in southern Thailand. In A. Neef & J. Grayman (Eds). The Tourism–Disaster–Conflict Nexus (pp.141-146). Emerald Publishing Limited.

Oates, G. (2016). The Changing Business for Selling Luxury Travel.

Pongsanukulwech, S. (2018). Current yacht tourism assessment: a case study of Phuket [Unpublished doctoral’s thesis]. Prince of Songkla University.

Pornprasit, P., & Rurkkhum, S. (2019). Performance evaluation of community-based ecotourism: a case study in Satun province, Thailand. Journal of Ecotourism, 18(1), 42-59.

Riddhagni, N. (2019). Cultural Tourism and Architecture Heritage: Question of Authenticity. [Unpublished doctoral’s thesis]. Silpakorn University.

Sangpikul, A. (2017). A study of effects of European tourists’ satisfaction on destination loyalty in phuket. WMS Journal of Management, 6(1), 73-83.

Srithong, S., Suthitakon, N., & Karnjanakit, S. (2019). Participatory community-based agrotourism: A case study of Bangplakod Community, Nakhonnayok Province, Thailand. PSAKU International Journal of Interdisciplinary Research, 8(1).

Suhartanto, D., Brien, A., Primiana, I., Wibisono, N., & Triyuni, N. N. (2020). Tourist loyalty in creative tourism: the role of experience quality, value, satisfaction, and motivation. Current Issues in Tourism, 23(7), 867-879.

Suriyankietkaew, S., Krittayaruangroj, K., & Iamsawan, N. (2022). Sustainable Leadership practices and competencies of SMEs for sustainability and resilience: A community-based social enterprise study. Sustainability, 14(10), 5762.

Swangjang, K., & Kornpiphat, P. (2021). Does ecotourism in a Mangrove area at Klong Kone, Thailand, conform to sustainable tourism? A case study using SWOT and DPSIR. Environment, Development and Sustainability, 1-26.

Telan, S., & Jamieson, W. (2021). Developing Creative Tourism in Southeast Asia: A Case Study of Phuket Old Town Thailand. Journal of Hospitality & Tourism, 19(1), 48-65.

Theingthae, S. (2017). Sustainability of community-based ecotourism development after the impact of tsunami disasters: comparison between buddhism community and Muslim Community in Phuket Province, Thailand. Journal of Tourism Research & Hospitality, 6(4). 1-10.

Thirumaran, K., & Minh, D. X. (2022). Luxury Tourism in Vietnam: A Political Economy Analysis. In A. Kotur, & S. Dixit. (Eds.), The Emerald Handbook of Luxury Management for Hospitality and Tourism. Emerald Publishing Limited.

Tinakhat, P. (2021). Exploring marketing strategies of boutique hotels in Phuket during green season. ABAC Journal, 41(1), 166-182.

Treephan, P., Visuthismajarn, P., & Isaramalai, S. A. (2019). A model of participatory community-based ecotourism and mangrove forest conservation in Ban Hua Thang, Thailand. African Journal of Hospitality, Tourism and Leisure, 8(5), 1-8.

Wongwattanakit, C., Lohatepanont, M., & Pornchaiwiseskul, P. (2017). A socio-demographic study of destination management for coastal tourism in Phuket. Journal of Environmental Management & Tourism, 8(20), 737-750.

World Health Organization. (2018). What Quantitative and Qualitative Methods Have Been Developed to Measure Community Empowerment at a National Level?. World Health Organization.