A Study of Strategies for Developing Agricultural Tourism Destinations in Suphan Buri Province

Abstract

The objectives of this research were (1) to study the context of agricultural tourism in Suphan Buri Province, (2) to study and explore the potential of agritourism in Suphan Buri Province, and (3) to group the potential of agritourism in Suphan Buri Province. It is a combination of qualitative research and quantitative research. The research tools consisted of an In-depth Interview and an Agro-Tourism Potential Evaluation Form for collecting data from related groups. Then, the collected data was analyzed by analyzing the content together with SWOT Analysis to obtain the context of the area. and potential groups of agricultural tourist attractions in Suphan Buri Province. An analysis of 40 agritourism in Suphan Buri province revealed that there were 5 agritourism in the very good potential group, 7 agritourism in the good potential group, 9 agritourism in the moderate potential group and 19 agritourism in a group that should be improved. In terms of the main components of agricultural tourism potential It was found that the management potential of agritourism had the highest score of 16.26 points. Followed by The attractiveness potential of agritourism was 14.58 points, next was the supporting potential of agritourism with 12.79 points, while the tourism service potential of agritourism had the lowest score, 12.22 points. Overall, the potential of agritourism in Suphan Buri province averaged 55.85 points, which is a level of potential that should be improved.