THE STUDY OF COMMUNITY POTENTIALS FOR CULTURAL TOURISM MANAGEMENT: THE CASE OF WANG THONG, WANG THONG DISTRICT, PHITSANULOK PROVINCE

Abstract

               Research subject A Study of Community Potential for Cultural Tourism Management in Wang Thong District, Phitsanulok Province purpose 1. Study and analyze the potential of the community in cultural tourism management 2. To study guidelines for the development of community potential in cultural tourism management. From the analysis of the community potential in cultural tourism management, it was found that the sample group had the opinion of the community potential in the cultural tourism management of Ban Rong Ban community in 13 aspects at the highest level ( ̅ = 4.51, SD. = 0.52) When considering each aspect found that Natural resources ( ̅ = 4.64, SD. = 0.46), followed by arts and culture ( ̅ = 4.58, SD. = 0.48), followed by agriculture ( ̅ = 4.56, SD. = 0.50), followed by economic and social conditions Of the community ( ̅ = 4.55, SD. = 0.49), followed by the characteristics of the community ( ̅ = 4.53, SD. = 0.50), followed by the integrity and reputation of the tourist attraction ( ̅ = 4.51, SD. = 0.52) Followed by education and awareness of tourism values ( ̅ = 4.53, SD. = 0.52), followed by education Participation in tourist attractions ( ̅ = 4.51, SD. = 0.51), followed by community and culture strength ( ̅ = 4.50, SD. = 0.53), followed by the geographical or physical aspects of the community ( ̅ = 4.48, SD. = 0.52), followed byadministration and management ( ̅ = 4.46, SD. = 0.56), followed by community solutions ( ̅ = 4.43, SD. = 0.6) and safety for life and property ( ̅ = 4.37, SD. = 0.60) From data analysis of both quantitative and qualitative research results Able to synthesize the potential of cultural tourism in the incubation house Of the community and data from the field research field Due to the process of surveying the area to collect data Receiving the cooperation from the community leader in leading the research team to survey both natural and historical tourist attractions, found that the first important cultural management aspect is 1) the potential to attract the tourists of the community 2) the potential of Management of tourism development. 3) The potential of policies and goals of cultural tourism management. 4) Potential, readiness and guidelines for cultural tourism management, and 5) physical potential and community activities, which the distribution of tourist information in that area does not provide media for holistic knowledge and public relations, including Community Researchers have compiled a set of cultural tourist sites and developed a map of Ban Rong Bom community tourist attractions. Which is a combination of all cultural historical sites of the research area and has synthesized the history data of important tourist attractions in the area with current picture Identified in the system of geographical coordinates (GPS) and displayed by scanning in QR Code for easy access and to comply with the behavior of modern tourists. Which can be seen that Both quantitative and qualitative data reflect that Ban Rong community and related organizations have understanding and realize the importance of cultural tourism management by the community. Because it is seen as a way to develop a sustainable community economy Create pride for local people and in line with the development strategy of the local strategy.