FACTORS AFFECTING THE STRATEGIC MANAGEMENT APPROACH OF THE COMPANY IN NAVANAKORN INDUSTRIAL ESTATE

Abstract

               The objective of this research was to study the strategic management of the company in NavaNakorn Industrial Estate and factors affecting the strategic management of companies in NavaNakorn Industrial Estate Use the questionnaire as a tool. The sample group used in this research was a total of 400 employees in the NavaNakorn Industrial Estate of the year 2018. The data was analyzed using statistics, mean, standard deviation, and multiple regression analysis. The results showed that:
              1. The strategic management of the company in NavaNakorn Industrial Estate, overall, is at a high level. When considering each aspect, it was found that In determining the direction, the highest mean. Followed by strategy formulation assessment of organization and environment strategic operations evaluation and control.
             2. Factors that influence the strategic management of companies in NavaNakorn Industrial Estate found that there are variables that are factors that influence the strategic management of the company in NavaNakorn Industrial Estate 3 main variables are strategy variables, style, and personnel.