DEVELOPMENT POTENTIAL OF OTOP THE PRODUCT TO ASEAN BUDDHIST WAY

Abstract

                The development of OTOP products to the ASEAN market with Buddhist Way1) To study the general condition of Lampang’s OTOP products as Buddhist way. 2) To study on the process of development to OTOP product to ASEAN as Buddhist way 3) To present guidelines of development to OTOP product to ASEAN as Buddhist way. The data colleting based on the interview thus had an accurate structure which had been interview 3 groups of significant respondents for responded on the interviewing consisted of Thai Rice crispy trader whom had registered as OTOP product, the product had been selected as 4-5 stars in Lampang. Including the consumers that had selected products for consuming, Personnel Division Community, Lampang Commercial Officer, Chambers of Commerce Officer, Industrial Officer and also Lampang Tourism Authority Organization.
                According to the research studying found that the generality characteristics of Thai rice crispy was the deep fried sticky rice which dressed by sauce from sugarcane. With the wisdom of the villagers in Lampang Province, it is a unique product. received the standard as the GI source of Lampang Province that could be compared as the local brand also indicated the quality and the origin of product. That product’s quality must be guaranteed or accepted as OTOP’s product. Which had been represented Thailand local knowledge in 4-5 stars, for further development to the international for further development to the international level by developing products in this group, the entrepreneurs therefore play an important role in maintaining product quality standards. By adhering to the principles of caring for consumers in terms of safety, cleanliness and loyalty according to Four Rddhippada : Passion, Diligence, Mind or Consciousness and Investigati Thus, they are the pathway to make the activities successful in a good quality and presented the procedure for the development of OTOP product are: 1) To Increase production efficiency. 2) Raise standards and create value for products .3) Strengthening knowledge for entrepreneurs 4) Increase marketing channels and 5) Strengthening the network, all 5 directions will help to develop the quality of Thai Rice crispy product into the international market with quality then received the standard.