MANAGEMENT OF SPORTS TOURISTS EXPECTATIONS IN THE EASTERN LANNA AREA ACCORDING TO THE SUCCESS OF THE IDDHIPADA PRINCIPLE

Abstract

               This research aims to study general information.Tourism behavior patterns and sports tourists' expectations in the Eastern Lanna area,by using questionnaires as a tool to collect information of sports-oriented tourist groups ,types of cheering groups and 400 followers The questions consist of General information of respondents Style and demand for sports tourism also the expectation towards sports tourism management in the Eastern Lanna area (Chiang Rai and Phayao Province) For the expectations of sports tourists in the East Lanna area, it was found that Sport tourism service provider ( ̅ = 3.65) And tourism service skills (x = 3.60) were at the highest level Followed by the values of sports tourism management ( ̅ = 3.44) in the strategy of sports tourism management ( ̅ = 3.39) The structure of sports tourism management ( ̅ = 3.33) in the field of sports tourism management ( ̅ = 3.32) and the aspect of sports tourism management ( ̅ = 3.22) In the form of sports tourism management ( ̅ = 3.22) And the application of Iddhipada IV in sport organization management consist of Chanda Viriya (persistence) Chitta and Vimangsa.