IMAGES OF BOAT NOODLES IN KLONG RANGSIT PRAYOONSAK

Abstract

              This research aims to 1) Study personal factors that affect the image of Klong Rangsit Prayoonsak Boat Noodle 2) Study consumer behavior of boat noodles in Klong Rangsit Prayoonsak 3) To study the image of the boat noodle consumers in Klong Rangsit Prayoonsak which personal factors consist of gender, age, education level, consumer behavior consists of number of times that they had visited Rangsit Boat Noodles, the reason for choosing to eat Rangsit Boat Noodles, the Boat Noodle shop that most often went to eat . The sample group used in this research were 400 consumers of Rangsit Boat Noodle at the Rangsit Prayoonsak canal area.
               Convenient sampling method and used questionnaires as a tool to collect data.The statistics used for data analysis were percentage, mean, standard deviation, analysis of differences using t-statistics and one-way analysis of variance. The research found that most tourists were female, aged between 25 years, got bachelor's degree, the consumption of the boat noodles came to eat more than 3 times , the reason for choosing to eat boat noodles was ‘they were hungry’, the most popular noodle was Mueang Pathum Noodle Shop.
The results of the hypothesis testing showed that gender and age had a significant effect on the image of the boat noodles in Khlong Rangsit Prayoonsak, with statistical significance of .05. , about the food taste, level of education , place of service ,personnel ,the packaging ,food taste not different in terms of price, it was found that they were different wiith statistical significance of .05