GUIDELINES ON PUBLIC RELATION OF DESTINATION PROMOTING BY LOCAL PEOPLE PARTICIPATION: CASE STUDY OF WOOD CARVING BAN LOOK, NA KRUA SUB-DISTRICT, MAE THA DISTRICT, LAMPANG PROVINCE

Abstract

               This research study aimed: To find the ways to promote public relations Ban Look community Na Krua district carved wooden homes, Lampang Province. To promote tourism in Ban Look Na Krua district community. To promote the way how to sell Ban Look Woodcarving. And to study the local wisdom of Ban Look community. The participatory action research sample was 200 tourists, 200 people in the community, and 10 community leaders Salah woodcarving, by means of quantitative and in-depth interviews. The instruments used in the study were the satisfaction questionnaire and public participation, then interviews with community leaders and experts. To analyze the average, the data analysis and guidelines for promoting public relations through Ban Look community involvement in woodcarving.
               The results found that Ban Look Woodcarving community carved wooden‘s natural in generally conditions were abundant resources, the knowledge of local wisdom about wood carving suitable to be distributor of good quality wood carving products and good learning resources. Also there were spectacular, beautiful environment that tourists could come to learn the wisdom of Ban Look woodcarving, community’s life, Yard carved wooden and also people in the community were very friendly, but they lack skills in public relations and marketing.
              Ban Look Woodcarving community was ready to develop and publicity to promote tourism within the community reopened again. If we wanted to increase more tourists visited Wood Carvings Ban Look, Na Krua Sub-district, Mae Tha District, Lampang Province, it must be the support from various sectors including government agencies, the private importance tourism sectors and the materials promotional product to attract tourism. In terms to ease of travel, there should be facilities in the Ban Look Woodcarving community such as produced media to promote tourism and attracted tourists to the community, the high-speed cable, clear signs in Lampang city to Ban Look, Na Krua Sub-district and travel routes should be linked to the other nearby tourist attractions.