CHANGE MANAGENT PROCESS AND ACCEPTANCE OF SUFFICIENCY ECONOMY OHILOSOPHY OF COMMUNITY ENTERPRISE GROUPS, MUEANG PAN DISTRICT, LAMPANG PROVINCE

Abstract

               The objective of this research focuses on exploring the levels of self-perception and acceptance of sufficiency economy philosophy organized by community enterprise groups. A questionnaire and an in-depth interview were both conducted with 71 qualified community enterprise groups. The data were statistically analyzed using frequency distribution, percentage, mean, and standard deviations. Also, a focus group, and a participatory field observation were carried out for data analysis.

              The findings revealed that female married informants with their age of 41-50 earned a lower secondary education level, running their food production. In addition, their self-perception on the philosophy of sufficiency economy was rated at a moderate level whereas their acceptance of sufficiency economy philosophy was rated at a higher level. Also, the guidelines for effective change management of community enterprise groups implicated for their acceptance of sufficiency economy philosophy were suggested that the provisions for the enhancement of their information services via different social media should be required for other members’ self-perception. Not only was their local wisdom-inheriting with emphasis on the advanced philosophy of sufficiency economy supported for their community enterprise groups’ self-potentialities, but also their food production should be mostly required for the families’ consumption and trading purposes. Lastly, the importance of their community enterprise groups’ knowledge- sharing on their effective change management and the implication of sufficiency economy philosophy should be also supported.