THE POTENTIAL DEVELOPMENT MODEL OF MANPOWER TO INCREASING PRODUCTIVITY IN AUTOMOTIVE PARTS INDUSTRY IN THE DIGITAL ERA

Abstract

       The purpose of this research were 1) to study in the potential development components of manpower to increasing productivity in the automotive parts industry in the digital era, 2) to develop a potential development model of manpower to increasing productivity in the automotive parts industry in the digital era, and 3) to create a potential development manual of manpower to increasing productivity in the automotive parts industry in the digital era. This study was a mixed method of qualitative and quantitative approaches. The population consisted of manpower that working in the automotive parts industry in Thailand which were organized by Japanese production management and the top executives. The sample size was 416 manpower. The research tools for this study were in-depth interview form, focus group discussion, and questionnaires. The quantitative data were analyzed by using statistics computer program. These statistics used were frequency, percentage, mean, standard deviation and Exploratory Factor Analysis (EFA).

      The results found that 1) There were 10 components of potential development components of manpower to increasing productivity in the automotive parts industry in the digital era. 2) The results of the study of potential development components are used to created a potential development model of manpower to increasing productivity in the automotive parts industry in the digital era  by a group discussion meeting of 14 qualified specialists, and confirmed that the potential development components and model of manpower to increasing productivity in the automotive parts industry in the digital era were composed of 10  components divided in 3 essential dimensions of potential development.The first dimension was organization management potential composed of components 1) Job Knowledge, 2) Self-Development and 3) Leading the Organization. The second dimension was work management potential composed of components 4) Problem Solving and 5) Operations.  The third dimension was productivity management potential composed of components  6) Social Responsibility 7) Quality and Cost Management 8) People Management and Development, 9) Digital Technology-AI Management, and 10) Safety and Risk Management.  And 3) The results of the creating of a potential development  manual of manpower to increasing productivity in the automotive parts industry in the digital era which were evaluated by 5 experts was found to be suitable at the highest level  can be applied to develop manpower potential to increasing productivity in the automotive parts industry in the digital era.