THE DEVLOPMENT OF NETWORKING MARKET MECHANISM OF RIGHT OCCUPATION COMMUNITES’ CREATIVE PRODUCTS OFPHRAEPROVINCE

Abstract

The goal of this study was to examine the process of community members' involvement in the development of a network of marketing mechanisms and to guide the network of marketing mechanisms for local Phrae Province residents' creative products. Operators of wicker, teak, and Morhom cloth products as well as community leaders, as well as representatives of government agencies like Nam Cham Subdistrict Administrative Organization, Sung Men District, Community Development Office, Phrae Provincial Agriculture Office, and Phrae Provincial Industrial Office, are among the key informants. Interviews, group discussions, MOU signing events, and academic conferences served as the research's primary data collection methods. The key points are considered during the content analysis, which breaks them down into sub-items.

The findings revealed that:

1. The process of taking part in the development of a community-wide network of innovative product marketing mechanisms in Phrae province involved both groups inside and outside the community, including production networks, learning networks, network marketing, and government organization networks. The community should be active in the operations of product design, distribution, and marketing. Supporting, promoting, and coordinating are crucial tasks for government agencies.


2. Creating a network of marketing strategies and innovative products for the community in Phrae revealed that networking is a collaboration of people or organizations that are gathered with possible goals in the same direction, such as sharing information, deciding to work and engage in activities together, and exchanging knowledge with one another.


3. The specific actions of the Memorandum of Understanding (MOU) to enhance community strength were found to be driving the network of marketing mechanisms and creative products of the community in Phrae Province. For the purpose of exchanging information regarding the potential growth of the community in design and product development, the five network partners arranged a seminar for academics. With an emphasis on knowledge, processes, and results of action that will strengthen livelihood communities and make them sustainably strong and self-reliant, the development of activities to promote learning, the development of marketing, and distribution channels is regarded as an appropriate creative process.


4. The community in Phrae province played a role in the production and development of the group's products to satisfy the needs of customers by creating new product models to vary, according to knowledge of constructing a network of marketing mechanisms and innovative products. Creating learning and development activities, marketing development teams, growing marketing channels, and associated departments all play a part in sponsoring the development of community leaders' potential by offering support, guidance, and advice. Community organizations collaborate with other organizations and advance the profession's learning process.