COMMUNITY PRODUCT’S DESIGN AND DEVELOPMENT WITH PARTICIPATION OF KANCHANA SUB-DISTRICT MUEANG PHRAE DISTRICT, PHRAE PROVINCE

Abstract

The goal of this study was to investigate the design of participatory community products, the development of participatory community products, and the design of participatory community products in the Kanchana Subdistrict, Mueang District, and Phrae Province. It is mixed-method research that combines action, qualitative, and documentary research.

The findings revealed that:

1. The brown rice production model of the Kanchana Sub-district community in Mueang District, Phrae Province is a model originating from local wisdom that cultivates rice in a manner that is thought to be traditional. Although paddy is removed from milled rice with the help of the group members, the community still lacks the skills necessary to manufacture rice products. Due to their understanding of farming during the post-cultivation phase, the peasants made more money than they had before. By placing the items in plastic bags and attaching signs promoting the 9101 projects, the villagers adhered to traditional knowledge and sold them to interested customers in the market.


2. The Kanchana Sub-district, Mueang District, Phrae Province participatory community product design is a locally distinctive product with a distinctive pattern.Kanchana Sub-district has agricultural areas or fields with mountains in the background. Phu Pha Dan Mountain is like a natural wall that protects the city of Phrae in the east of Phrae Province. In addition, it is also unique in the area, namely Buddhist areas such as Wat Don Di, as well as the logo of the group and the address and phone number of the responsible person.


3. Community-based participatory product development in Kanchana Sub-district, Mueang District, Phrae Province, starts with the introduction of information about participatory product development in Kanchana Sub-district using a combination of the original and new design with a form that denotes the identity of the community. In the Kanchana Subdistrict, there are fields or agricultural lands with mountains in the background.

Wat Don Di, a Buddhist institution, is located nearby. The project 9101 group logo, which was created with the address and phone number of the responsible party inserted as a QR Code, was created in the father's footsteps under royal patronage for sustainable agricultural growth.