Factors Affecting Training Nessds of Teachers Under the Secondary Education Service Area Office Nakon Pathom Province

Abstract

The objectives of this research were: 1) to study the demographic factors; 2) to study behavioral factors in training; 3) to study the factors of marketing mix; 4) to compare the training needs of teacher Classified by Demographic Factors; 5) to study the factors affecting training needs. The sampling group consisted of 330 teachers under the Secondary Education Service Area Office, Nakhon Pathom Province. The statistics used for the data analysis comprised of descriptive statistics and inferential statistics at a level of statistical significance 0.01. The results of the research found that 1) Demographic factors, most of the respondents were female, aged between 31-40 years, single, 1-5 years of working experience. Most of them had a bachelor's degree or equivalent and worked as teachers 2) Behavioral factors, most of the respondents were keen on attending the training services conducted during April–June, within one day either Saturday or Sunday between 9.00-16.00 hours including theoretical and practical training. Information publicity distributed through official letters to schools, cost less than 3,000 baht, and held at Kasetsart University, Kamphaeng Saen Campus were also fascinating. 3) Marketing ingredients factor, the sample group considered that the distribution channel was the most significant channel. 4) According to the hypothesis of the demographic factor, it was found that gender, status, work experience, level of education, and job positions did not influence the training needs. Whereas, ages considerably affected the training needs at the significant level of 0.01. 5) Similarly, the factors affecting the training needs of the teachers were behavioral factors in training such as duration of the training, the training methods, information publicity of the training, and cost of training, and marketing mix factors such as personality and process.