Guidelines for the Development of Handicrafts from Yan Lipao to Creative Economy of Nakhon Si Thammarat Province

Abstract

The objectives of this research were to study: 1) Operations within Yan Lipao Handicraft group, and 2) Guidelines for the development of Yan Lipao handicrafts  to the creative economy of Nakhon Si Thammarat Province. This research was qualitative research method. Data were collected from 3 group leaders; 9 members of the Yan Lipao handicraft group, 2 government officials, and 3 experts in handicrafts. Research instruments  was semi-structured interview protocol. Data were analyzed by content analysis.

            The results found that: 1) the operation of Yan Lipao handiicratf groups designed products according     to customer needs. They do not use technology for production. They sell products at the group stores, online and trade shows. Government agencies provide training support and recommend funding sources. Problems and obstacles in group operations were not enough materials, a few wickerworkers, taking a long time to do the work, and lack of organizing the marketing system.  There are 4 guidelines to develop handicraft products from Yan Lipao, which are the production that should meet the needs of the customers, maintain the uniqueness of the products, analyze the media and plan the marketing.  In terms of operations, the group should organize information for the product system and transfer of  Yan Lipao handiicratf wisdom. The support and promotion  from the government, the government should push the capability in product development and market development of manufacturers and entrepreneurs.